About Us

WELCOME

More than a brand we’re a movement.

Born from the streets, we carry the spirit of the cachorro caramelo humble, sharp, and relentless.

We represent everyone who never forgets where they came from but walks tall anywhere in the world.

Every piece is more than clothing: it’s identity, community, and resilience.

Welcome to the BSD family where style meets purpose.

MISSION

  • To bring the cachorro caramelo a true symbol of humility, resilience, and street smarts to the world.
  • We exist to inspire people to adapt and thrive anywhere.
  • To be a lifestyle and activewear brand that stands for authenticity, purpose, and cultural identity.
  • We create products that embody style and meaning.
  • We promote a global movement that celebrates those who rise, persevere, and claim their place in the world.

VISION

  • To become a leading streetwear and activewear brand rooted in strong cultural identity.
  • To be the brand that connects immigrants and locals through a global community.
  • To expand internationally while staying true to the essence of the cachorro caramelo humble, adaptable, and unstoppable.

BSD FOR GOOD

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